Drake and Josh talk in-depth about what content means to cannabis and mainstream consumers, particularly about how storytelling factors into the culture. Then, they dive in on how cannabis entrepreneurs tend to evolve from advocacy, the importance of telling brand stories to spread the word, and how passionate cannabis companies are about their brand message.
Drake’s guest this week is talent manager Andy Mendelsohn of Vector Management, who represents Kings of Leon and Prophets of Rage, among others. Drake and Andy discuss Andy’s background in music and how he transitioned into representing talent within the cannabis space.
This week, Drake speaks with MTech CFO and Hypur Ventures Managing Director Tahira Rehmatullah about how she came to work with the Bob Marley estate, as well as the challenges around getting involved with the rapidly changing investment side of the cannabis industry.
On this week’s episode, Branding Bud explores the branding and marketing opportunities connecting music and cannabis.
Drake sits down with Good Charlotte lead vocalist, Joel Madden to discuss breaking out of the music box and branching out to other cultural avenues. For Joel, it’s about finding people who can agree that something is special and great, finding ways in which to collaborate, and making that collaboration fun and meaningful.
On this episode, Drake sits down with Matt Scheckner, co-founder and global CEO of Advertising Week, the world’s largest gathering of worldwide gathering of marketing, advertising, technology and brand professionals.
Drake and Matt discuss how marketing shoulders the responsibility of taking cannabis culture to market, building trust with consumers, and how there’s a whole lot more to cannabis than just smoking weed.
Drake, Joshua, and Shannon meet with Joel and Benji Madden, Co-Founders of Good Charlotte and MDDN, and Partners at PRØHBTD Media, at MDDN HQ to talk about creating a coffee table book for True Humboldt. The Madden Brothers suggest Ashley, an avant-garde photographer, to showcase the brand authentically by telling the true story of the farmers behind the brand by taking photos.
Drake and Joshua meet with Greg Ester, a Founding Farmer at True Humboldt, with other employees to discuss building an authentic brand strategy for True Humboldt based on their humble beginnings. Then, Drake and Joshua meet with Stephen to talk more in-depth about the types of marketing tools they can use to build their brand online to reach more consumers.
Drake and Joshua take a trip to Zach Whyman’s farm to discuss the types of people intrigued by the cannabis retail market in the last five years. Zach describes the process of True Humboldt’s cannabis, and how it is grown in an ecologically correct manner. Drake and Joshua visit True Humboldt HQ and hear from other True Humboldt employees on what makes them stand out amongst cannabis brands.
Tom Dulik, Eric, Drake, and Joshua plan out Défoncé Chocolatier’s flagship store. Shannon Belisario discusses how PRØHBTD can create an effective modular and pop-up design for the Défoncé Chocolatier’s store. In a meeting with Shannon, Eric, Drake, and Joshua, Drake talks about a marketing strategy that can help Défoncé reach a wider audience through social media.
Eric Eslao of Défoncé Chocolatier talks about the inspiration and design behind Défoncé, a cannabis-infused product. Drake and Joshua visit Eric Eslao and Amir Mortazavi, Investor of Défoncé Chocolatier, for a marketing meeting about conceptualizing a brick-and-mortar store for Défoncé Chocolatier, and normalizing the retail environment when buying a cannabis-infused product.