Branding Bud – Episode 2

Eric Eslao of Défoncé Chocolatier talks about the inspiration and design behind Défoncé, a cannabis-infused product. Drake and Joshua visit Eric Eslao and Amir Mortazavi, Investor of Défoncé Chocolatier, for a marketing meeting about conceptualizing a brick-and-mortar store for Défoncé Chocolatier, and normalizing the retail environment when buying a cannabis-infused product.