Drake, Joshua, and Shannon meet with Joel and Benji Madden, Co-Founders of Good Charlotte and MDDN, and Partners at PRØHBTD Media, at MDDN HQ to talk about creating a coffee table book for True Humboldt. The Madden Brothers suggest Ashley, an avant-garde photographer, to showcase the brand authentically by telling the true story of the farmers behind the brand by taking photos.
Drake and Joshua meet with Greg Ester, a Founding Farmer at True Humboldt, with other employees to discuss building an authentic brand strategy for True Humboldt based on their humble beginnings. Then, Drake and Joshua meet with Stephen to talk more in-depth about the types of marketing tools they can use to build their brand online to reach more consumers.
Drake and Joshua take a trip to Zach Whyman’s farm to discuss the types of people intrigued by the cannabis retail market in the last five years. Zach describes the process of True Humboldt’s cannabis, and how it is grown in an ecologically correct manner. Drake and Joshua visit True Humboldt HQ and hear from other True Humboldt employees on what makes them stand out amongst cannabis brands.
Tom Dulik, Eric, Drake, and Joshua plan out Défoncé Chocolatier’s flagship store. Shannon Belisario discusses how PRØHBTD can create an effective modular and pop-up design for the Défoncé Chocolatier’s store. In a meeting with Shannon, Eric, Drake, and Joshua, Drake talks about a marketing strategy that can help Défoncé reach a wider audience through social media.
Eric Eslao of Défoncé Chocolatier talks about the inspiration and design behind Défoncé, a cannabis-infused product. Drake and Joshua visit Eric Eslao and Amir Mortazavi, Investor of Défoncé Chocolatier, for a marketing meeting about conceptualizing a brick-and-mortar store for Défoncé Chocolatier, and normalizing the retail environment when buying a cannabis-infused product.
Stephen Dillon and Ben Meaudine, Founding Farmers of True Humboldt, along with Chrystal Ortiz, Operations Manager of True Humboldt, discuss the backstory behind their brand of cannabis and how they’re committed to creating a successful brand. Joshua Otten, and Drake Sutton-Shearer, Co-Founders of PRØHBTD Media, describe the risks and challenges of effectively branding the True Humboldt brand.