Episode 1: Matt Scheckner, Co-Founder and CEO, Advertising Week

On this episode, Drake sits down with Matt Scheckner, co-founder and global CEO of Advertising Week, the world’s largest gathering of worldwide gathering of marketing, advertising, technology and brand professionals.

Drake and Matt discuss how marketing shoulders the responsibility of taking cannabis culture to market, building trust with consumers, and how there’s a whole lot more to cannabis than just smoking weed.